January 2026
GOLFJOY, a global leader in golf launch monitor and simulator technology, has successfully concluded its debut appearance at CES 2026, becoming the first Chinese golf simulator brand to be showcased at CES within the Hisense exhibition booth. Through a carefully prepared live demonstration, GOLFJOY introduced global audiences to its fast-installation golf simulator solution—bringing interactive sports technology to one of the world’s most influential consumer technology stages.
As a long-time innovator in golf simulation, GOLFJOY’s presence at CES reflected its broader mission: to expand the boundaries of how golf can be played, experienced, and accessed through technology-driven solutions.
Ahead of CES, the GOLFJOY team focused on optimizing system configuration and visitor flow to ensure a seamless on-site experience. A compact, quick-installation simulator—widely adopted in commercial venues and professional training environments—was selected for the Hisense booth, delivering reliable performance and operational stability throughout the show.
Designed for fast deployment and flexible space requirements, the system allowed visitors to step in, swing, and instantly experience real-time ball tracking and visual feedback. This transformed the booth into an active, high-energy interaction zone amid constant foot traffic.
On the opening day of CES, FIFA President Gianni Infantino visited the Hisense booth, where the GOLFJOY simulator was showcased with Hisense commercial laser projector. He paused to observe the live demonstration and listened attentively to the technical introduction. Showing clear interest, he then chose to experience the simulator firsthand.
Following a brief introduction from the GOLFJOY team, Mr. Infantino stepped onto the mat to try the system himself. Moments after impact, his ball-flight data appeared instantly on screen, rendered within GOLFJOY’s immersive 4K virtual golf course environment. The seamless visualization of trajectory and distance highlighted the precise integration of physical motion and digital response.
On opening day, members of the Hisense leadership team also experienced the GOLFJOY simulator firsthand. Throughout the exhibition, the system continued to attract strong visitor interest and received consistent praise for its immediacy, realism, and immersive quality. Participants described the experience as highly responsive, visually striking, and deeply engaging.
For GOLFJOY, this reception reinforced a core belief: true technological value is defined not only by precision, but by how convincingly it translates into real-world user experience.
Next-Level Visual Clarity | Hisense Commercial Laser Projection × GOLFJOY Simulator
At CES 2026, the GOLFJOY simulator experience was elevated through collaboration with Hisense commercial laser projection technology. Powered by a dedicated high-performance processor and Hisense’s exclusive Vivid 4K imaging technology, the system delivered exceptional visual clarity—from fine turf textures to high-speed ball flight visualization. Advanced motion compensation ensured smooth, tear-free visuals, further enhancing realism and immersion within the GOLFJOY simulator environment.
Precision Sensing and Real-Time Performance
Behind the live demonstrations lies GOLFJOY’s long-term commitment to independent innovation. The company has developed its own high-speed camera and sensing architecture, capable of capturing up to 2,500 frames per second, combined with proprietary AI algorithms and dedicated processing chips. This system delivers 33+ key swing and ball-flight data points within 0.2 seconds, with error rates below 1%—even when tracking pure white golf balls, widely regarded as the most challenging to detect.
These sensing capabilities support GOLFJOY’s broader technology ecosystem, including advanced trajectory simulation, real-time physics modeling, and highly detailed virtual course environments. Together, they enable simulation experiences that closely mirror real-world play across indoor simulators, training facilities, and large-scale urban golf venues.
Building on its advances in simulation technology, GOLFJOY recently completed the world’s first outdoor city golf project, extending golf simulation beyond traditional venues. Powered by the same sensing and rendering technologies showcased at CES, the project addresses long-standing industry challenges related to space, accessibility, and operational efficiency—redefining how golf can be experienced in urban environments.
At the same time, GOLFJOY continues to strengthen its global presence through strategic partnerships. Ongoing collaborations with the Notah Begay III (NB3) Junior Golf National Championship and the Ultimate Long Drive (ULD) Tour remain central to the company’s growth strategy. The addition of NXXT as GOLFJOY’s newest partner further expands its reach across competitive and emerging segments of the sport.
As part of these partnerships, the Ultimate Long Drive Tour will also host live Long Drive exhibitions, showcasing elite power athletes and demonstrating how GOLFJOY’s launch monitor technology captures high-speed performance data under extreme conditions. Together, GOLFJOY’s partnerships with NB3, ULD, and NXXT support long-term growth through technology integration, athlete engagement, and global brand development.
With CES concluding on January 9, GOLFJOY now turns its focus to the 2026 PGA Show, taking place January 20–23, where the company will showcase updated and newly designed launch monitors, advanced player-feedback technology, and new quick-installation simulator solutions. Visitors are invited to meet the GOLFJOY team at Booth #1261.
GOLFJOY will also participate in PGA Show Demo Day on January 20, with hitting bays located at Tee 7-2, where attendees can experience the company’s latest range technology in action.
In addition, GOLFJOY will host select live activations in collaboration with partners NB3 and ULD. Notah Begay III and Ryan Burr are scheduled to appear at the GOLFJOY booth for autograph signings and photo opportunities.
Following the PGA Show, GOLFJOY will attend the Toronto Golf & Travel Show from January 30 to February 1 at Booth #5559, and the 60th Japan Golf Fair 2026 from March 6 to March 8. Please stay tuned for more updates.
GOLFJOY extends sincere thanks to Hisense for the invitation and collaboration at CES 2026. Participating in the world’s most influential technology event provided an important platform to demonstrate how advanced sports technology can enhance interactive entertainment, professional training, and urban lifestyle experiences—bringing golf closer to a global audience through innovation.
GOLFJOY is a global golf technology company specializing in launch monitors, simulator systems, and immersive training solutions. By combining high-speed camera technology, advanced software, and flexible installation designs, GOLFJOY delivers accurate, accessible, and scalable golf experiences for golfers, coaches, facilities, and commercial partners worldwide.
For more information, please visit www.golfjoy.com
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