GOLFJOY × Hisense Make First-Ever Joint Debut at CES 2026

December 3, 2025 — Shenzhen, China

GOLFJOY is pleased to announce it will participate at CES 2026 (January 6–9, 2026) in Las Vegas as an invited technology partner to Hisense. The invitation positions GOLFJOY within one of the year’s most prominent global tech showcases, allowing the company to demonstrate its advanced golf-simulation technology to a global audience in the context of CES’s expansive exhibition program. 

This engagement represents the first joint appearance between Hisense and a domestic Chinese golf-simulator brand on the CES stage — a noteworthy milestone that highlights cross-industry collaboration between a consumer-electronics leader and a sports-technology innovator. GOLFJOY will present a live sensor-based hitting station inside Hisense’s exhibition presence at CES, combining GOLFJOY’s precision ball-tracking with Hisense’s projection and display technologies to create an immersive play-and-demo experience.

A strategic invitation to a global stage

GOLFJOY’s presence at CES follows an invitation from Hisense in recognition of GOLFJOY’s engineering achievements and growing commercial footprint. Rather than a simple booth demonstration, this placement reflects mutual interest in exploring how immersive display ecosystems and real-time sports sensors can deliver novel entertainment and training experiences to consumers worldwide. CES — the world’s leading technology event — provides an ideal forum for that conversation, delivering exposure to industry buyers, global media, distributors, and potential partners. 

What attendees will experience

At the Hisense exhibition space during CES, visitors will be able to step into a compact GOLFJOY hitting zone featuring the company’s simulator integrated with Hisense projection. The experience is designed to showcase:

• Precision tracking: immediate metrics on launch, carry, and ball-flight characteristics captured by GOLFJOY’s launch monitor.
• Immersive visualization: high-fidelity projection rendering that pairs with launch monitor's data to create a compelling virtual-on-real interaction.
• Accessible engagement: a demo flow intended to be approachable for both golfers and tech enthusiasts — from first-time players to coaches and industry professionals.

This live demonstration aims to translate technical performance into a tangible, shareable visitor moment — driving conversations about how simulation technology can be embedded into larger consumer-tech ecosystems.

Why this collaboration matters

The collaboration is significant on multiple levels:

• Cross-industry validation — being invited by a major global electronics brand affirms the maturity of GOLFJOY’s technology and its fit within premium display ecosystems.
• Global visibility — CES attracts a highly international audience across press, retail, and distribution channels; GOLFJOY’s appearance provides a rare opportunity for accelerated brand awareness and business development.
• Experiential innovation — the joint demo points to new product possibilities where simulator hardware, analytics, and display tech coalesce into consumer and commercial entertainment formats.

About CES 2026 — the context for this appearance

CES 2026 runs January 6–9 in Las Vegas and spans multiple venues and hundreds of thousands of square meters of exhibit space, drawing thousands of exhibitors and tens of thousands of industry attendees annually. The show serves as the global launchpad for consumer-technology trends across displays, AI, robotics, smart home, and immersive entertainment. GOLFJOY’s appearance within this environment gives the company a platform to communicate its product capabilities to influential stakeholders and potential partners. 

GOLFJOY — a concise company profile

Established in 1998, GOLFJOY has significantly expanded its global presence and today operates a network of over 160 flagship showrooms worldwide, with more than 10,000 connected devices deployed and partnerships spanning 650+ commercial golf centers. GOLFJOY’s services reach customers through over 120 exclusive city agencies across China and in 150+ cities across 20 countries, including the United States, Canada, the Netherlands, New Zealand, Malaysia, Thailand, the Philippines, the UAE, Russia, Cambodia, Korea, India, Mexico, Sweden, the United Kingdom, and Saudi Arabia.

Committed to innovation, GOLFJOY holds 270+ intellectual properties and certifications. The company’s mission is to spread the joy of golf globally by offering high-precision launch monitors, professional golf simulators, performance analysis tools, and immersive course designs — making the game more accessible, data-driven, and fun for enthusiasts and professionals alike.

Looking ahead

GOLFJOY views the CES collaboration with Hisense as the beginning of broader conversations about how sports technology can be embedded into living-room entertainment, hospitality venues, and large-format public activations. The company will use the event to solicit partner feedback, expand distributor conversations, and demonstrate real-world integrations that blend analytics and display technology.