Don't take Srixon's word for it. Testing with real golfers shows how the Srixon W-403 AD blasts the competition in both distance and dispersion:

How Srixon created such tremendous performance in W-403 AD woods? By utilizing supercomputer simulation to analyze and evaluate ball club impact to optimize construction and dimensions of clubs without ever actually fabricating one single club. And then by employing Srixon's hugh manufacturing resources to build clubs exactly as defined by the computer simulation.  Srixon's Digital Impact Technology, that is.

• Long Distance - High Resilience


The result of Impact Power Body - the next generation of driver technology - that not only the club face, but the entire clubhead deforms to provide the maximum energy transfer allowed by USGA . This clubhead deformation provides longer contact time between ball and club to transfer more energy than other techniques utilizing VFT or spring effect of club face. Great distance from the Impact Power Body comes from optimum launch conditions with high launch angle and low ball spin. To achieve optimum deformation of the clubhead, Srixon extended the thinner wall construction to the sole and backwall beyond just the club face.


• Legendary Forgiveness
  
  The "sweet spot" or as Srixon likes to call it, "high COR zone," is shaped elliptically and runs from high toe to low heel which is where most mishits actually occur.
  
  
  
  
  
  
  
  
  
  
  
  
• Superior Accuracy
  
  Srixon's Digital Impact Technology created the optimum face bulge radius to enable side spin control for outstanding accuracy. Also, Srixon created Auto Turn Design to promote the most accurate and straightest drives by strategically placing the center of gravity towards the middle of the clubhead on the lower lofts and progressively back towards the heel on the higher lofts. A heel-placed center of gravity helps square the clubhead for slower swingers who tend to play with the higher lofted woods. In the lower lofts favored by fast swingers, the CG is placed towards the middle. The position of CG is altered by modifying the shape of the neck as well as the weight inside each specific loft so that other performance factors are not compromised.
  
  
• Great Feel
  
  Digital Impact Technology ahs also been applied to the acoustics of W-403 AD. A special double sound rib structure inside the crown and sole is designed specifically to provide pleasing and responsive sound at impact. Also the all new, proprietary SV-3000 graphite shaft created by the Digital Impact Technology is an important factor for responsive soft feel at impact as well as for superior distance and accuracy.